Patina Maldives, Fari Islands

Job Title: Director of Sales (Europe Market)

Department: Sales & Marketing

Reports to: Director of Sales & Marketing

Position Level: Manager (DHA)


Position Overview

The Director of Sales is to assist the Director of Sales & Marketing in achieving at a minimum the budgeted revenues through creating and implementing creative and SMART short and long term sales plans that drive measurable incremental occupancy, drive average rates and increase volume, and that raise the awareness and reputation of the resort in the assigned geographical markets, whilst maintaining a high standard of work and ensuring solid relationships with internal and external guests and/or decision makers and subsequently excellent guest satisfaction.



The Role

  • Develop sales action plans to target leisure and targeted boutique MICE business from new accounts, associations and wedding planners while maintaining and develop business with existing clients in the assigned area as instructed by the Director of Sales & Marketing.
  • Establish a regular core pattern for meetings with principals of assigned markets.
  • Maintain regular contact via emails in order to achieve the hotel's performance and individual budget set by the management.
  • Conduct and organize site inspections within the resort.
  • Be the main contact for the Design Hotels offices in the assigned geographic area; follow up on all enquiries that are received from the aforementioned Design Hotels offices and ensure timely action is taken in case the resort wishes to take part in proposed Design Hotels initiatives and coordinate with the Director of Revenue in case required rates are to be loaded in the system timely and correctly.
  • Submit weekly sales call plan & entertainment plans for the following week to DOSM every Thursday by 3pm.
  • To produce sales call report after each sales call and update the client details whenever there is a change in their details so to ensure our database is up to date at all times.
  • To submit weekly sales activity report to DOSM every Thursday by 3pm.
  • To reply to all quotations within 12 hours and with the rate guidelines given by the Director of Revenue. If rates are outside of approved rate guidelines, approval from the Director of Sales & Marketing is required.
  • Plan and execute a series of familiarization tours to profile the resort and engage with clients for boutique MICE and individual leisure business. Clients may include: meeting planners, incentive operators, corporate travel planners, wedding planners, leisure agents, wholesalers and other industry personnel as applicable for the market segments.
  • Ensure a sales focus on all facilities including food and beverage, catering and spa, inclusive of all experiences.
  • To participate actively in the annual Sales & Marketing Plan for your assigned area.
  • Ensure monthly reports for assigned client portfolio and markets are accurate.
  • Ensure files, correspondence and other relevant business documentation are maintained and filed accordingly.
  • Always be alert and keep management fully updated on any trade related development which can affect the business level of the hotels.
  • Coordinate with Sales Coordinator once business deal for an event is closed for their smooth follow ups and execution.
  • Participate in trade shows, conventions and promotional events as appropriate and in line with the budgets as the S&M plan and direction of the DOSM.
  • Set joint objectives and goals with DOSM within appropriate time frames and measure performance against objectives.
  • Monitor account activity (production) for the resort of the assigned portfolio and make adjustments and take timely action when necessary.
  • Anticipate guest's needs through observation and offer prompt, efficient service either personally or through effective communication with other colleagues.
  • Align working practices and conduct with the company's Zeitgeist; consistently strive to meet and exceed the expectations of both internal and external guests.
  • Involve management in aspects of decision making for your accounts by participating actively in all meetings and get their input into winning and negotiating business.
  • Display creativity and initiative and display leadership skills by being able to operate with minimum supervision.
  • Co-operate with all departments within the resort and with the adjoining resorts in the Fari Islands.
  • Be flexible with your tasks within reason; lateral service of all of our colleagues is expected at the resort.
  • Presents oneself in a professional manner that enhances the overall guest/customer experience, by adding life and energy into each presentation/sales call, staying true to oneself and the brand and to ensure we never overpromise or under deliver any of our services.
  • To maintain the strictest confidentiality on all matters relating to Patina Maldives, Fari Islands inclusive of all other sales and personnel related matters as well as that of our guests; we safeguard the privacy of our guests at all times.
  • Ensures that all tasks assigned by superiors are completed, in a timely manner.
  • Ensures that channels of communication are respected and information is disseminated to the correct receivers.
  • Maintains highest levels of personal hygiene at all times.
  • To be fully aware about all health and safety, fire and emergency procedures
  • Responsible to report any potential hazardous situations within the work place.
  • Maintains a high standard of appearance and grooming at all times, as per Patina standard.
  • Apply and adhere to rules and regulations as per Colleague Handbook, departmental and resort policies and procedures, including those for the emergency situations
  • Develop and maintain an understanding of the overall organization's mission, vision and values.
  • Handle any guest's complaint in a professional manner, as per resort's Policy & Procedure (service recovery).
  • Practices proper telephone etiquette with colleagues and resort's guests.
  • Ensures all activities are carried out honestly, ethically and within the parameters of the Maldivian Law.

Extra Duties

  • From time to time you may be asked to undertake duties that are not included in this job description. You should agree to undertake these duties as long as the request is reasonable and will not affect your health, safety or security. Assigned markets may be changed due to a shift in market developments.

Talent Profile:

  • Diploma or Bachelor's degree in Business, preferably in Hospitality Management or equivalent.
  • 3-5 years' experience with at least three (3) years' experience in a similar role or capacity in luxury resort/hotel.
  • Has existing database and business relationships with trade network based in Europe.
  • Capable of devising and executing Full Year S&M Action Plan having monthly breakdown of strategies with commercial targets.
  • Knowledgeable on market/booking trends of the region.
  • Knowledgeable on effective offers applicable as per source markets.
  • Is able and willing to travel to conduct business trips to attend sales calls, roadshows, trade fairs, events.
  • Knowledgeable on effective marketing campaigns in partnership with trade network or leverage on brand partnerships.
  • Excellent command in both written and spoken English, additional languages; German / French/ Spanish will be advantage.
  • Excellent interpersonal skills.
  • Motivator and self-starter, capable of handling multi-faceted projects and of working under pressure.
  • Acute attention to details.
  • Strong technical and people management skills.
  • Understands and respects local cultural, able to adapt to changing environment.
  • Personable and pleasant to deal with. Discreet, reliable, diplomatic.
  • Positive "can do" attitude and flexible approach manages with humility.
  • High degree of integrity. Strong leadership. Nurtures and develops colleagues, encouraging innovation.
  • Comprehensive knowledge of business needs, financial reporting and productivity requirements
  • Computer skills, particularly in the use of Microsoft Office.
Patina Maldives, Fari Islands
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